Matomo

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At a Glance

Replaces Google Analytics

Setup Time 1-2 weeks

Skill Level Beginner

Cost Free or Paid

Maturity Stable

Community Large & Active

Own your analytics data completely. Self-hosted option means your data stays on your servers under your control.

Built with privacy at its core. No third-party data sharing, full compliance with GDPR and other privacy regulations.

Track analytics without intrusive cookie consent notices that frustrate users. Respects patron privacy by default.

Comprehensive analytics dashboard with visitor tracking, behavior analysis, conversion tracking, and custom reports.

See live visitor activity, page views, and user interactions in real-time to understand current site usage.

Simple JavaScript snippet for tracking. Works with all website platforms and easy to integrate with existing systems.

Choose Deployment Option: Decide between cloud-hosted (Matomo Cloud) or self-hosted solution. Self-hosted requires server space and PHP support.
Set Up Instance: For self-hosted, install Matomo on your server and create a database. For cloud, register an account and configure basic settings.
Create Websites: Add your library website(s) to Matomo. Configure site settings, time zones, and currency if needed.
Install Tracking Code: Add the Matomo JavaScript tracking code to your website. Test that tracking is working correctly.
Configure Privacy Settings: Set up cookie-free tracking options, IP anonymization, and other privacy features that align with your privacy policy.
Set Up Dashboards and Goals: Create custom dashboards for your team. Define conversion goals that matter for your library (registration, catalog searches, resource access).
Monitor and Refine: Let data accumulate and analyze patterns. Use insights to improve website usability and user experience.